Augmented reality on Snapchat - the future of marketing
Grab your audience's attention and keep them engaged with Snapchat effects. Your brand is instantly visible on every phone, every screen and every snap – right where your customers are. Snapchat's augmented reality (AR) brings your brand closer to customers in a new way. With the help of AR technology, your company creates experiences for customers that are memorable and engaging better than traditional marketing.
Digitune is an official partner of Snapchat and Gold Partner of TikTok
We use the industry's top-class AR tools and technologies. We are among the best AR content producers in the world. We know how to create content that increases the visibility of your brand, engages your customers and increases sales. We help you create strong customer relationships with Snapchat filters and make your brand one that customers return to again and again.
Marketing benefits of Snapchat's AR effects
Snapchat's fun face effects and filters are a great way to stand out and get noticed. In Snapchat, which is popular with young people, your brand attracts attention with fun and interactive effects. Create visual content that spreads quickly and stays in the mind. Digitune helps you create a custom Snapchat lens that supports your marketing strategy.
Part of users' lives
With the help of Snapchat AR masks, your company's logo, slogan and brand colors appear directly in the photos shared by users, making your brand easy to remember.
Stand out from the crowd with Snapchat
Snapchat filters provide an entertaining and interactive way to engage your audience with your brand. This increases the visibility of your brand and significantly increases audience participation.
Effectiveness in customer acquisition
Snapchat AR masks allow you to add direct links to your website or contact forms, making it easier to collect contact information from interested users. This is an effective way to increase the number of your potential customers.
Accurate tracking
Snapchat offers comprehensive tools to measure advertising effectiveness. You can track exactly how many users have interacted with your mask and which elements have worked best. The collected information gives you the opportunity to constantly improve the results of your campaigns.
An effective tool for your company's marketing
Boost your marketing - create your own Snapchat effect!
Have questions in mind?
What is Snapchat Augmented Reality (AR)?
Snapchat's augmented reality or AR filter connects digital content and the real world. The AR filter can be used to add virtual elements to Snapchat's camera, such as animated characters, text or objects that appear to be part of the environment. The AR filter can also change the user's appearance in real time. For example, an AR filter can add your company's logo to a user's image or create an environment in line with your brand's theme. Users can decide how they use these visual elements, increasing trust and engagement with shared content. AR filters provide an entertaining and memorable way to engage with your brand.
How can my business take advantage of Snapchat's Augmented Reality (AR)?
Snapchat's augmented reality (AR) offers your company a unique opportunity to create interesting and memorable marketing campaigns that traditional marketing channels cannot offer. Branded AR filters and games can bring your company's visuals directly into users' photos and videos, making your brand a natural part of their everyday lives. With the help of AR technology, you can improve user engagement and trust in your brand, as well as encourage users to share content on social media (UGC).
How can I measure the effectiveness of Snapchat AR advertising?
Snapchat offers comprehensive analytics tools that allow you to accurately monitor the effectiveness of your advertising. This allows you to measure the impact of your campaign and continuously optimize it to achieve the best possible results.
Can I target Snapchat advertising to specific audiences?
Yes, Snapchat offers the ability to precisely target advertising to specific age groups, geographies and interests. This makes it a very powerful tool to reach just the right audience for your marketing campaigns. It's important to note that this targeting capability is part of Snapchat's advertising service and is not directly part of the AR filter development process. However, targeting can be linked to the use of an AR filter if it is part of a larger advertising campaign.
How many users does Snapchat have?
Snapchat is one of the most popular social media platforms in the world, especially among teenagers and young adults. At the beginning of 2024, Snapchat had approximately 422 million daily users and 800 million monthly users worldwide. There are approximately 96 million users in Europe, and an estimated 1.4 million people use Snapchat in Finland. One of Snapchat's most popular features is augmented reality (AR), which is widely used in creative filters and games. AR filters are a popular way to express yourself and interact with friends. Although Snapchat is known for being a platform favored by young people, it is also used by other age groups.
How much does an AR filter cost?
The price of an AR filter on Snapchat depends on many different factors, such as the technical complexity of the filter, the use of static and dynamic effects, and whether 2D or 3D images and animations are required. The price formation is also influenced by the technologies used, possible sound effects, licensing issues and the interactivity of the filter. Simpler filters are usually more affordable, while larger and more technically complex campaigns can cost significantly more. Prices can vary from a few thousand euros to tens of thousands of euros, depending on the needs and goals of the campaign. Contact us and book a short, free meeting where we can assess your needs together and find the best solution.
Why is Snapchat a good platform for AR development?
Versatile and advanced tools: Snapchat offers a wide range of tools and technologies that allow businesses to create rich and interactive AR filters. The platform's technology enables the implementation of both simple and complex AR experiences, which gives marketers flexibility in planning campaigns. Targeted advertising: Snapchat's advanced targeting capabilities stand out. Companies can precisely target their AR filters to specific age groups, geographies and interests, maximizing advertising effectiveness. This makes Snapchat an effective platform to reach the right target audience. Shopping integration: Snapchat also offers the ability to integrate shopping links directly into AR filters. This means users can try on products virtually and make purchases directly through the app. This makes buying smooth and increases the chances of converting interest into sales. User engagement: Snapchat users are used to using AR filters on a daily basis. This means that businesses can leverage this engagement to create memorable and effective marketing campaigns that stand out from other social media platforms.