3 mistakes to avoid in social augmented reality (AR) marketing
In this article, we share tips for building a successful social AR marketing campaign. We'll cover the three most common mistakes, give practical tips and highlight the power of AR to connect with your audience.
Augmented reality (AR) is a revolutionary technology that opens up new opportunities for marketers. Social media AR features like Instagram filters and Snapchat lenses offer unique ways to connect with audiences and create memorable experiences.
While AR has a lot of potential, it's important to avoid some common mistakes in order to have successful campaigns.
Table of contents
Why is AR marketing important?
The possibilities of AR technology in marketing
The most common mistakes in AR marketing
Measuring and evaluating AR campaign results
Tips for successful AR marketing
Here are 3 mistakes you should avoid with social AR marketing:
No clear objective:
Before starting an AR campaign, it is important to define a clear objective. Do you want to increase brand awareness, drive traffic to your website or increase sales? Once you know your goal, you can design a campaign that is effective in achieving it.
No metrics:
It is important to measure the results of your AR campaign so that you can evaluate its success and make changes if necessary. Use analytics tools to track how many people have used your AR features, how long they've been interacting with them, and what actions they've taken as a result.
No integration with other marketing channels:
An AR campaign should be integrated with your other marketing channels to be as effective as possible. Promote your AR features on social media, your website and email marketing.
By avoiding these 3 mistakes, you can create successful social AR marketing campaigns that help you achieve your business goals.
Additional tips:
Use AR features to create product demos and presentations.
Create AR games and contests that increase engagement.
Use AR features to tell stories and strengthen your brand identity.
Remember:
By avoiding the mistakes mentioned above, you can create successful AR campaigns that help you achieve your business goals.
Want to learn more about how you can take advantage of AR features on social media? Contact Digitune today, and we'll help you create an effective AR campaign!
