Augmented Reality Filters: A Game-Changer for Sports Marketing

Augmented reality (AR) is revolutionizing sports marketing, bringing fans closer to their favorite teams than ever before. Learn how augmented reality can take your marketing strategy to the next level and improve fan engagement

Take Your Marketing to the Next Level with Augmented Reality

The use of augmented reality (AR) technologies in social media has emerged as a significant tool for engaging fans and creating deeper interactions with them. This trend is also reflected in sports marketing, where AR is being actively adopted into the marketing strategies of teams and events.

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Examples of how AR filters are being used in sports marketing
How AR Filters Benefit Sports Marketing

The integration of AR into marketing strategies is a key trend in sports marketing in 2024.

Just imagine, Formula 1, NFL, NHL, NBA, and the Olympics actively use AR filters and games to promote teams and events.

For example, Pepsi, together with the UEFA Champions League, reached 230 million views by creating an AR filter game. This AR game brought fans closer to their favorite stars than ever before.

AR technology in sports marketing - The picture shows a sports event that uses augmented reality filters.

We've gathered a few more inspiring examples of how AR filters are being used in sports marketing:

NFL added a Snapchat-based augmented reality camera to its app, as AR technologies are becoming an increasingly large part of sports fan entertainment. The partnership with the NFL also included adding an AR game to the Snapchat app.
NHL's New Jersey Devils created an AR filter that allows fans to virtually try on team gear.

Snapchat AR filters in sports - Pictured are fans using Snapchat's AR filters at a sporting event.

Olympics Paris 2024 The International Olympic Committee (IOC) and its partners are also actively using AR to promote the Olympics. In anticipation of the 2024 Olympics, sports fans can now start the party early on Snapchat. A series of interactive AR lenses created by Atomic Digital Design are available on the platform, ready to raise the Olympic spirit. Whether it's walking into a digital stadium or following the games with workouts on your smartphone screen, you can already feel the sporting atmosphere from the comfort of your own home.

These are just a few examples of the successful integration of AR into sports marketing.

How AR Filters Benefit Sports Marketing:

Increase engagement: AR filters on social media allow fans to virtually interact with their favorite teams and players. This could be anything from virtually trying on team gear to participating in virtual training sessions or games.
Expand your audience: AR filters are easy to share on social media, which can help teams reach new audiences and attract new fans.
Build community: AR filters can help create a sense of community among fans, giving them the opportunity to share their experiences and interact with each other.

Overall, AR filters are a powerful tool that can help sports teams improve their social media marketing. With a creative approach, AR filters can help teams grab fans' attention, increase engagement, and build a sense of community.

By using AR in their marketing strategies, sports teams can achieve a new level of fan engagement and achieve significant success.

Want to learn more about how AR can help your team? Contact us, and we will help you develop an effective AR marketing strategy.

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