AR filters : 2024 Must-have for construction companies
Social media marketing has long been an essential part of companies' marketing strategy. With augmented reality (AR) technology, even wider opportunities for marketing have opened up in social media. In this blog post, we look at why AR in social media is a must-have for the construction industry and how it can be used in effective advertising and sales.
Currently, the Finnish construction industry market is in crisis. The decrease in demand, the rise in the prices of materials and labor, and the intensified competition create challenges for companies operating in this sector. In these conditions, marketing becomes a particularly important tool for attracting customers and promoting sales.
One of the most effective tools of modern marketing is the utilization of social media. However, mere presence on social media is no longer enough. In order to stand out from the competition, new technologies and creative approaches must be used.
This is where augmented reality (AR) comes to the rescue. AR filters on social media are a new tool that allows potential buyers to see a future home on a real scale, "place" furniture and "walk" through a virtual apartment.
Table of content
The advantages of AR in real estate sales
How is AR used in advertising on Instagram, Snapchat and TikTok?
The future of AR in the construction industry
The advantages of AR in real estate sales:
Visualizing the home of the future: Potential customers can "build" the home of their dreams, "place" the furniture and see the interior in real scale. This helps them better imagine their future life in their new home and make a more informed choice.
Interactive viewing: Users can "walk" through a virtual apartment or house, view all rooms, evaluate the floor plan and design. This is much more convenient and illustrative than viewing standard photos or videos. Increasing engagement: AR filters and games on social media are an excellent way to attract attention to the company and increase interest in projects.
Improving ad metrics: Interactive AR ads achieve higher click-through rates and conversion rates than other ad types.
Emotional effect: AR creates a presence effect that helps customers better feel the atmosphere of the future home and make a more informed decision.
How is AR used in advertising on Instagram, Snapchat and TikTok?
As a Snapchat partner, a TikTok Gold partner and in the top 1% of effects creators, Digitune has extensive experience and a deep understanding of how AR filters are used to create engaging and effective campaigns on leading social media platforms.
We have collected ideas for the construction industry on how AR filters can be integrated into the marketing strategy to promote the company.
Engaging AR Filters: Create AR filters that allow people to "try on" interior design elements for themselves, "place" furniture in their room, or "see" what the house looks like in their neighborhood.
Interactive games: Develop games with AR elements where users can "build" their dream house or "renovate" an apartment.
Virtual Tours: Offer potential buyers virtual tours of your properties.
AR Presentations: Use social media AR to present your projects at exhibitions and other events.
Digitune's expertise in creating AR campaigns can help companies utilize the full potential of these platforms, creating memorable and effective marketing experiences.
The future of AR in the construction industry
AR filters on social media are emerging as an essential tool for construction companies in 2024. AR is a tool that can change the future of the construction industry. The use of AR technology can significantly improve the effectiveness of marketing campaigns, increase sales and strengthen customer relationships.
Integrating AR with social media is the right move for construction companies that want to stay current and succeed in a competitive industry.
Want to know more about how AR can help your business? Contact us and we will be happy to help.
