Leveraging AR Masks in Snapchat to Achieve 7 Million Organic Uses
About the project
Viral filters have become powerful marketing tools, allowing brands to engage with their audiences in creative ways. Digitune's Senior AR creator created a unique AR filter for Snapchat, featuring the beloved character from "SpongeBob" - Patrick in the role of "Patrick in Heels"
Goals
Capture Attention: Harness the popularity of the meme to connect with the target audience.
Boost Engagement: Allow users to become part of Patrick's virtual world.
Increase Brand Visibility: Develop a widely used filter encouraging users to share and spread the brand.
Project implementation phases and process results
The idea and the concept
Defined target audience and campaign objectives. Identified the "Patrick in high heels" meme as inspiration for our filter.
Design and development
Created a 3D model of Patrick using augmented reality (AR), adding dynamic animations and effects to give the filter a fascinating and amusing personality
Testing and tuning
Extensive internal testing was carried out to ensure a seamless user experience. Fine-tuned the filter, fixing any faults or problems.
Launch and marketing
The filter was launched on Snapchat with a targeted advertising campaign. Interacted with user communities, encouraging content creation and widespread sharing.
Analysis and optimisation
User interaction data was collected and analysed. Evaluated the effectiveness of marketing strategies.
7.23 M
total number of users
10.58 M
total views
619.7 K
the amount of shares
Significant growth in brand awareness on Snapchat and other social platforms.
High level of engagement and spread among users
Positive audience response demonstrated through active conversations and user-generated content.
Creation of a lasting impact as users continue to use and share the filter.
This project demonstrates how incorporating popular memes into marketing strategies allows brands to connect with their audience through creative and engaging visual content.
