Digital growth for an IT company: strategy, visibility and conversions
About the partner
Our client is a B2B IT company offering software and technology solutions for business customers. For a long time, the company had struggled with digital marketing performance – the website wasn’t generating leads, and advertising results were underwhelming.
Goals
More and better leads.The goal was to attract the right audience and increase the conversion rate.
Improved search visibility. We wanted to ensure the business would show up in Google exactly when potential customers were looking for their solutions.
Effective ad campaigns. We aimed to build data-driven campaigns that deliver measurable outcomes – not just impressions.
Project milestones and process outcomes
Situation analysis
We began with a full audit to identify the key issues and development areas in the website, visibility and ad performance.
SEO strategy implementation
We executed technical fixes, keyword research and content optimization – all of which led to significantly better visibility in search.
New landing pages
We created targeted landing pages that directly supported lead generation and improved conversion performance.
Advertising overhaul
Ad campaigns were rebuilt for better performance. We improved structure, budget allocation and conversion tracking.
Ongoing optimization
Clear KPIs and regular reporting ensured continuous improvement. We used real data to guide decisions and maintain growth.
This collaboration brought clarity, direction and effectiveness to the company’s digital marketing. Customer acquisition became more efficient, and their digital presence reached a whole new level. The project delivered concrete business outcomes – but most importantly, it restored confidence in marketing as a growth driver.
