Stronger employer brand for a global logistics company
About the partner
Parma Work is an international logistics company operating across several European countries. To attract skilled long-haul truck drivers, they needed to strengthen their employer brand. Recruitment had become increasingly challenging, and the industry struggled with mistrust around salaries and working conditions.
Goals
The main goal was to increase the number and quality of job applications.
We aimed to build trust through clear, transparent communication.
The client wanted to improve online visibility and social media engagement to support recruitment efforts.
Project milestones and process outcomes
Research & insights
We started by mapping drivers’ concerns, experiences, and motivations.
Brand clarity
We rebuilt the employer brand based on clear values and tangible promises.
Recruitment page
We designed a dedicated landing page that openly showcased salary, conditions, and benefits.
Content creation
We produced visually clear and informative content for both the website and social media channels.
Targeted campaigns
We launched a multichannel campaign, continuously optimizing based on real-time performance data.
+92%
The number of new users increased
+130%
Website visibility on Google increased
+150 %
The number of ad clicks increased
Our collaboration with Parma Work began with a clear goal: to stand out as a reliable employer and overcome the challenges of driver recruitment. Through transparent communication, a dedicated and well-structured recruitment page, and a highly targeted campaign strategy, we created an employer brand that resonated with the right audience. The result was not just more visibility and engagement — but a stronger position in the market, both locally and internationally.
