Boosting Sales in the Knitwear Industry through Digital Marketing
About the partner
The client specialises in the manufacture and tailoring of knitwear. Their objective was to expand and promote their presence in a new market segment, focusing in particular on the wholesale of knitted fabrics.
Goals
Develop a professional and easy-to-use website and online shop designed specifically for wholesale customers.
Improve your website's visibility in search engines to make it easier for wholesalers to find your products online.
Achieve sales growth, especially in wholesale, with an annual sales growth target of 20%.
Project milestones and process outcomes
Development of an online visibility strategy
We have created a handy website that presents the knitwear and clothing range of the knitting mill. We have also introduced an online shop specifically designed to facilitate bulk orders from wholesale customers.
Search engine optimisation implementation
Optimised website content and content description fields for relevant keywords. Improved site structure and navigation to enhance the user experience.
Implementing a SEM strategy
Attracted targeted traffic to the site through paid advertising, focusing on potential wholesalers who were actively looking for knitwear.
Lead generation strategies
We have used mechanisms to attract potential customers to our website. We use targeted content and offers to attract wholesalers.
Performance monitoring and optimization
We measure and improve the effectiveness of your digital marketing to achieve the best results.
25%
annual sales growth
3250
monthly active users on the website
75
Monthly leads up impressively
The effective development of the website and shop was a key factor in the growth of wholesale sales. A professional and user-friendly website was created, search engines were optimised and search engine marketing was used to effectively target wholesalers.
The result was a significant 25% annual increase in sales, demonstrating the importance of digital marketing in expanding business and increasing sales.
